Not only does seeing beautiful things make us feel alive, in a very real way, beauty keeps us alive. For one thing, if we weren’t attracted to children, we’d have less of a desire to protect them. And it’s harsh, but lots of studies show that beautiful children do get more attention and generally better treatment and breaks than less good looking children. Same with adults. And beautiful people attract more mates which both gives more descendants and over time, selects for the more beautiful. It is the same with birds—only the males are the ones that advertise their beauty in more colorful and fantastical ways. Half-way through reading Survival of the Prettiest, by Nancy Etcoff, this design came to mind. I named it Beauty on the Move.